In the ever-evolving landscape of skincare, one generation is making its mark with distinct preferences and demands. Gen Z, born roughly between the mid-1990s and the early 2010s, is stepping into adulthood with a clear vision of what they want from their skincare routines.
“This younger demographic is not just concerned about acne and blemishes; they are advocates for self-care, and healthy, glowing skin from head to toe,” explains Clere skincare brand manager Su-Marie Annandale. She delves into what Gen Z seeks in their skincare products and routines, with a special emphasis on the crucial aspects of body care and moisturising.
1. Individuality and personalisation – Gen Z individuals are known for celebrating their uniqueness and diversity, and this ethos extends to their skincare choices. Gone are the days of a one-size-fits-all solutions. This generation seeks personalised skincare routines tailored to their specific skin concerns, whether it's sensitivity, dryness, or a combination of these factors. Customisation is key, with many Gen Zer’s turning to online quizzes, skincare apps, and consultations to discover products that suit their skin type and goals.
2. Focus on mental health and self-care – Skincare for Gen Z isn't just about treating the skin; it's a form of self-expression and self-care. The ritual of applying skincare products has become a therapeutic practice, offering moments of mindfulness in a fast-paced world. The promotion of mental wellness alongside skincare is capturing the attention of Gen Z consumers.
3. Body care takes centre stage – While facial skincare often steals the spotlight, Gen Z is shining a light on the importance of body care. This generation understands that healthy, radiant skin extends beyond the face, encompassing the entire body. Gen Zer’s are looking for products that nourish, hydrate, and protect their skin from head to toe. Clere launched Clere Beautiful after seeing a gap in the market targeting younger women eager to start making their own skin care choices and are looking for a body lotion and crème that provide more than 48-hour moisture and nourishment. “Younger women want something in addition to this, they want beautifully fragranced skin too.”
Featuring fragrances, Infinite Love and Endless Passion, inspired by some of the world’s most premium perfumes, the range is available in both lotions and crèmes.
4. Hydration is non-negotiable – Moisture is the cornerstone of any skincare routine, and Gen Z is aware of its importance. Whether they have oily, dry, or combination skin, hydration is non-negotiable for this generation. Lightweight, non-greasy moisturisers that deliver hydration are favoured.
Gen Z is redefining the skincare industry with its emphasis on individuality and holistic well-being. For this younger generation, skincare isn't just a routine; it's a form of self-expression, self-care, and self-love. Body care has emerged as a crucial aspect of skincare, with Gen Z advocating for products that nurture the skin from head to toe. Moisturising, a fundamental step in any routine, remains a top priority, with lightweight yet hydrating formulas leading the pack.
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